If you don't understand your target audience, there is no sense bothering with content marketing. I mean it. Just stop right now. The truth is that good content marketing takes time – a lot of it – and you can't afford to waste that time with content that isn't perfectly focused on your target audience. You need to find your target audience, but how? I wanted to share a few of the methods that we use here at CoSchedule for understanding our own target audience. They aren't difficult, and some may even surprise you. You see, we're pretty zealous about understanding our audience. It's not that we are trying to be creepy or anything, but instead, we want to make sure that we are doing everything we can to help our customers and our audience.