Useful content should be at the core of your marketing.
So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing, you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.
First, choose a rough ratio for your post types. Your ideal balance may vary depending on what industry you're in, but a good place to start is 50 percent newsworthy content, 35 percent evergreen content, and 15 percent personal content. You don't have to adhere to your target ratio religiously, but having a rough idea of how many articles you'll need from each content category will help you to ensure that your posts are always valuable and interesting to your readers
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.